Brian the Pekingese’s Design Team Wins Award for Sustainable Design
How we’re conducting business with a smaller carbon footprint
Our design team has won the OCDA award for sustainable design. We asked the team to consult with us on how to make Brian the Pekingese a sustainable brand. The resulting concept is called Brian the Pekingese Cares, and is aimed at helping divert textile waste from landfills. Each year, the average American dumps 70 pounds of textile waste into our landfills. With Brian the Pekingese Cares, when a child outgrows his/her Brian the Pekingese pajamas, the mom can return them to us, postage paid. Then we’ll recycle the cotton.
The OCDA recognizes excellence in design solutions to problems facing designers everyday. The competition was judged by a panel of accomplished design professionals who have been recognized on a national level for their work with global brands such as Microsoft, Kodak, Nike, and Hyatt. The event was sponsored by AIGA, a professional organization for design.
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